Romanian affiliate advertising company 2Performant acquires Profitshare, companions with eMAG owner

.2Performant, a Romanian technology as well as associate marketing remedies provider, announced on Monday, September 9, at the Bucharest Stock Market, that it aims to get the Profitshare partner networks in Romania as well as Bulgaria coming from Transformation Advertising. Together, Dante International, the manager of eMAG, will definitely become a shareholder in 2Performant.On September 6, 2Performant’s Panel of Supervisors wrapped up an initial contract to obtain the Profitshare.ro as well as Profitshare.bg affiliate systems owned through Transformation Advertising S.R.L. and also Conversion Advertising EOOD.

The agreement outlines the concepts of the purchase and is not officially binding, corresponding to the business press cited through Economedia.The procedure involves the move of the Profitshare organization lines from Conversion Advertising S.R.L. and also Transformation Marketing EOOD (as sellers) to 2Performant (as the purchaser). Dante International S.A.

(majority investor of Transformation Marketing S.R.L.) will belong to business transfer deal as a guarantor.” When the Profitshare purchase is accomplished, we will broaden our present ability and diversify our client collection in both Romania and also Bulgaria. Our team still possess a handful of crucial actions to finish, but I am actually confident that the groups associated with the transaction on each sides will handle to finish all of them successfully. Our company will certainly declare our post-acquisition strategies after completing the investment depending on to the final deal,” said Dorin Boerescu, Chief Executive Officer and Founder of 2Performant System.The transaction cost is RON 4.3 million, and also will certainly be actually paid for 55% in money as well as forty five% in 2Performant portions by means of a resources boost..” 2Performant is a young as well as dynamic company along with values that reverberate along with us.

Our experts expect that, after the transaction is finalized, the Profitshare business mixed along with 2Performant will supply more significant worth to its own clients,” pointed out Tudor Manea, General Supervisor of Dante International SA.2Performant additionally keeps in mind that many measures remain to finish and complete the transaction, including the prosperous finalization of the due carefulness review through 2Performant.Profitshare was released in 2012 and presently has a portfolio of 250 affiliate programs (consisting of the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Photo source: the firm).